# Testimonial Truths
> A glowing story feels persuasive, but testimonials are the weakest kind of evidence. Learn what they can show and how they are sometimes staged.

## Guides
- [Testimonials vs Clinical Trials](https://testimonials-in-supplement-ads.pages.dev/testimonials-vs-trials/): A testimonial is a selected personal story; a trial is a planned comparison designed to reduce bias.
- [Stock Photos Reused as Customer Stories](https://testimonials-in-supplement-ads.pages.dev/stock-photos-reused-testimonials/): Customer stories with polished portraits, generic names and no way to contact anyone deserve scepticism.
- [Results Not Typical: What the Fine Print Means](https://testimonials-in-supplement-ads.pages.dev/typical-results-disclaimers/): A results disclaimer is the seller admitting that the stories shown may not reflect what you would experience.
- [Survivorship Bias in Customer Reviews](https://testimonials-in-supplement-ads.pages.dev/survivorship-bias-reviews/): Survivorship bias means you mostly see feedback from people who stayed happy enough to speak up, while the unconvinced stay silent.
- [Finding Real Customer Experiences Elsewhere](https://testimonials-in-supplement-ads.pages.dev/how-to-ask-real-customers/): To find real customer experiences, look beyond the seller's own pages, ask open questions, and weigh every answer knowing it is one person's story.

## About
- [About Testimonial Truths](https://testimonials-in-supplement-ads.pages.dev/about/): not medical advice, how the site is funded and how guides are made

## Optional
- [RSS feed](https://testimonials-in-supplement-ads.pages.dev/feed.xml)